Digital Marketing
·
March 1, 2026
Best CRM Data Enrichment Tools Compared
Compare top CRM data enrichment tools by accuracy, pricing, integrations, and alerting to keep contact records current and boost outreach results.
Digital Marketing
Apollo.io Job Change Tracking: Does It Actually Work?
Compare Apollo.io vs KeepSync for job-change tracking: database size, update frequency, HubSpot sync, accuracy, pricing, and which fits your team.
Ava Miller
·
Jan 22, 2026
Apollo.io and KeepSync are two tools designed to track job changes, helping sales teams keep CRM data up-to-date and identify new opportunities. Here's the bottom line:
- Apollo.io: Offers a massive database (270M+ contacts), integrates with HubSpot for real-time updates, and automates outreach based on job changes. However, it updates job change data every 90 days and uses a credit-based pricing model, which may lead to delays or higher costs.
- KeepSync: Focuses on HubSpot users, providing weekly updates with 94% accuracy, verified contact details, and straightforward pricing. It’s ideal for teams needing precise and timely updates but lacks support for other CRMs.
Quick Comparison
| Feature | Apollo.io | KeepSync |
|---|---|---|
| Database Size | 270M+ contacts | Data from 30+ sources |
| Update Frequency | Every 90 days | Weekly |
| Accuracy | Waterfall enrichment | 94% (human review included) |
| HubSpot Integration | Bi-directional sync | Native integration |
| Pricing | Credit-based, paid plans only | Free for 1,000 contacts/month |
If you need broader tools for prospecting and sales engagement, Apollo.io is a good fit. For HubSpot users prioritizing fast, accurate job change tracking, KeepSync is the better choice.
Apollo.io vs KeepSync: Job Change Tracking Comparison Chart
Targeting Past Customers with Job Changes in Apollo.io
FOR HUBSPOT TEAMS
Track Job Changes at 1/10th the Cost
KeepSync monitors your HubSpot contacts for job changes with 94% accuracy. Free for up to 1,000 contacts. No annual contracts.
Request Early Access →1. Apollo.io
Apollo.io makes tracking job changes seamless, updating your records and integrating effortlessly with your CRM to support smarter sales strategies.
Tracking Accuracy
Apollo.io verifies job changes by scanning a massive database of over 265 million contacts and 60 million companies [5]. When internal data isn't enough, it taps into multiple third-party sources using a method called Waterfall Enrichment. With the Data Health Center, you can see which contacts have job change data and choose to manually update lists or automate updates weekly or monthly. The Apollo Refresh feature even alerts you when key contacts, or "champions", move to new roles. This detailed tracking ensures CRM integration is smooth and effective.
HubSpot Integration Features
Apollo offers a two-way sync with HubSpot, keeping data updated in real time. When Apollo detects a job change, it can automatically update the corresponding HubSpot record or create a new one - saving you from manual data entry.
Mark Turner, VP of Revenue Operations at Built In, shared, "Apollo enriches everything we have: contacts, leads, accounts...And we don't really have to touch it, it just works" [7].
The platform also supports mapping for both default and custom fields and includes tools to manage duplicates, keeping your CRM clean. For example, if a job change is detected, you can trigger a HubSpot workflow to send a congratulatory email or move the contact into a "Former Champion" sequence for targeted outreach.
Practical Sales Team Applications
With seamless HubSpot integration, Apollo's tracking helps sales teams act quickly on job changes. Outdated records are automatically moved to a "No Longer at Company" stage, while new roles are flagged for immediate follow-up. This strategy has been shown to boost win rates by over 10% and increase average contract value (ACV) [7]. It also reduces the risk of bounced emails, which can damage your sender reputation.
The System Activity Report highlights newly enriched contacts, making it easy to add them to a "New Role" outreach sequence.
Andrew Froning, a BDR Leader, noted, "Every rep is more productive with Apollo. We booked 75% more meetings while cutting manual work in half" [6].
Pricing Structure
These job change tracking and enrichment features are available only with paid plans [2][4]. Each enrichment uses credits, and the cost depends on how many third-party sources are queried. For teams tracking a high volume of contacts, this credit-based system might feel limiting.
2. KeepSync
KeepSync offers a streamlined way to track job changes with a strong focus on HubSpot integration. By combining weekly monitoring across more than 30 data sources with human review, KeepSync achieves an impressive 94% accuracy rate in tracking job changes.
Tracking Accuracy
KeepSync checks contacts weekly, scanning over 30 data sources for job updates. Thanks to its multi-source verification process and human oversight, the system ensures a 94% accuracy rate. When it identifies a job change, KeepSync verifies the updated email addresses, phone numbers, and company details before updating your CRM. This means you’re not just notified of changes - you’re provided with verified, enriched contact information that’s ready for immediate use.
HubSpot Integration Features
KeepSync integrates directly with HubSpot in just five minutes. When a contact changes jobs, it automatically creates a new record with updated details and marks the old record as "Left Company." The integration supports both standard and custom HubSpot fields, ensuring your CRM stays organized without manual input. Plus, you can set up native HubSpot workflows to activate as soon as a change is detected. This smooth connection makes it easier to take immediate action on updated contact data.
Practical Sales Team Applications
KeepSync equips sales teams with tools to turn former champions into warm leads. Through direct HubSpot updates, Slack or email alerts, and automated workflows, sales reps can route leads or send congratulatory messages effortlessly. These real-time updates help keep CRM data fresh and uncover new opportunities. KeepSync also tracks closed-lost deals and competitors' customers, flagging when they join companies that could be a better match for your solutions.
Pricing Structure
KeepSync offers straightforward pricing plans designed to scale with your needs. The free Starter plan supports 1,000 contacts per month, with weekly monitoring and email alerts. The Team plan, at $149/month (or $1,490/year), covers 5,000 contacts and includes Slack alerts and API access, with additional contacts priced at $0.02 each. For larger needs, the Agency plan costs $399/month (or $3,990/year) and supports 20,000 contacts, offering white-label options and a dedicated customer success manager. Overage pricing is $0.015 per contact. There are no mandatory contracts or hidden fees - just transparent, per-contact pricing.
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Pros and Cons
Apollo.io and KeepSync each bring their own strengths and drawbacks when it comes to tracking job changes. Here's a breakdown of what each platform offers, based on the analysis above.
Apollo.io stands out with its massive database of over 270 million verified contacts and access to 200+ firmographic fields [1]. It features a bi-directional integration with HubSpot, allowing seamless syncing of tasks, activities, and notes [3]. However, its job change enrichment feature is only available on paid plans and operates on a credit-based system [2]. Additionally, Apollo updates its job change data every 90 days, which could mean missing out on time-sensitive opportunities [8].
KeepSync, on the other hand, offers weekly monitoring across 30+ data sources and combines this with human verification to achieve an impressive 94% accuracy rate. It integrates directly with HubSpot, updating records almost instantly, and provides verified email addresses and phone numbers for immediate outreach. Its pricing structure is straightforward, starting with a free tier for up to 1,000 contacts monthly, with paid plans starting at $149 per month for 5,000 contacts. However, its exclusive focus on HubSpot integration may not work for teams using multiple CRMs.
Here’s a quick comparison to summarize:
| Feature | Apollo.io | KeepSync |
|---|---|---|
| Contacts Database | Over 270M verified contacts [1] | Data from 30+ sources with human verification |
| Update Frequency | Every 90 days [8] | Weekly monitoring |
| Accuracy Method | Waterfall enrichment [4] | Multi-source and human review (94% accuracy) |
| HubSpot Integration | Bi-directional sync [3] | Native integration with 5-minute setup |
| Pricing Model | Credit-based; job change enrichment on paid plans [2] | Free for 1,000 contacts; paid plans start at $149/month |
| Best For | Users needing a broad GTM platform | HubSpot-focused sales teams |
Conclusion
Apollo.io stands out as a comprehensive platform for teams seeking an all-in-one solution. With access to a massive database of over 275 million contacts, seamless two-way CRM syncing, and automated outreach tools, it offers a broad range of capabilities. However, its 90-day refresh cycle and credit-based pricing model might leave you struggling with delayed updates or unpredictable costs as your needs grow.
On the other hand, KeepSync is laser-focused on delivering accurate and timely job change updates. With weekly monitoring, a 94% accuracy rate achieved through multi-source verification, and near real-time updates via native HubSpot integration, it’s built for speed and precision. Plus, its transparent pricing - starting at $0 for up to 1,000 contacts - makes it an appealing choice for budget-conscious teams.
If you’re looking for a platform that combines job change tracking with prospecting and sales engagement tools, Apollo.io is the way to go. But if you’re a HubSpot user who values faster updates and straightforward costs, KeepSync offers a tailored solution that’s hard to beat. For HubSpot-focused teams, KeepSync’s specialized design often outperforms broader platforms when it comes to career transition tracking.
Ultimately, the decision comes down to how quickly you need to act on opportunities and whether Apollo.io’s wider feature set or KeepSync’s targeted approach better suits your workflow.
FAQs
How does Apollo.io’s credit-based pricing impact costs for frequent users?
Apollo.io uses a credit-based pricing model, where your costs are directly linked to how much you use the platform. Every activity - whether it's updating contact details or enriching data - consumes credits. Naturally, the more you use, the higher the cost.
For smaller teams, this setup can work well, as usage tends to stay manageable. However, if you're handling a larger sales pipeline or operating at a high volume, it's essential to keep an eye on credit usage. This helps ensure you stay within budget and align your spending with your operational goals.
What benefits does integrating Apollo.io with HubSpot offer for sales teams?
Integrating Apollo.io with HubSpot offers a range of benefits that can make life easier for sales teams, especially when it comes to managing data and staying organized. By syncing contacts, accounts, and deals between the two platforms, your team gets instant access to accurate, up-to-date information - no more wasting time on manual data entry or worrying about errors. This streamlined approach makes managing your sales pipeline smoother and more reliable.
One standout feature is the ability to fill in missing details automatically, such as job titles, contact information, or company data. On top of that, Apollo.io’s job change alerts let you know when a contact has switched roles or moved to a new company. This creates perfect opportunities to reconnect or explore fresh leads. Together, these tools help sales teams stay ahead of the curve, refine their outreach strategies, and close deals with greater confidence.
How does Apollo.io keep job change tracking data accurate?
Apollo.io ensures its job change tracking data remains accurate through advanced data enrichment methods. By monitoring real-time updates and applying automated corrections, it keeps contact information fresh and reliable.
This system allows sales teams and B2B professionals to access the latest career movement data, making it easier to target leads effectively and manage their sales pipelines more efficiently.
