Job changes can create new opportunities for your business. HubSpot's job change tracking, powered by tools like KeepSync, helps you stay updated when key contacts move to new companies or roles. This is crucial for account-based marketing (ABM) because:

• Former customers are 5x more likely to convert than cold leads.
• New executives allocate 70% of their budgets within their first three months.
• Nearly 30% of the workforce changes jobs annually, making manual tracking inefficient.

By automating job change tracking, you can focus on re-engaging past champions, targeting decision-makers in their critical first 100 days, and boosting your pipeline by 10%–50%. With HubSpot workflows, real-time alerts, and enriched data, you can act quickly and effectively.

The article explains how to:

• Set up KeepSync in HubSpot for job change monitoring.
• Create targeted contact lists for ABM.
• Automate personalized outreach campaigns.
• Choose the right KeepSync plan to match your needs.

This approach ensures you don’t miss out on warm leads, turning career shifts into revenue opportunities.

Benefits of Job Change Tracking for ABM

Why Job Changes Matter in ABM

Job changes open doors to new possibilities by leveraging existing relationships, gaining access to fresh budget authority from promotions, and connecting with new hires during their crucial first 100 days^[1]. With nearly 30% of the corporate workforce changing roles each year, overlooking these signals can mean missing out on valuable leads^[4].

"When a customer moves to a new company, they bring their positive experience with your product along with them. They're your best advocates"^[3].

• Taimoor Tariq, Clay Club Berlin

These transitions not only reshape your pool of potential prospects but also offer the chance for more targeted and timely engagement.

Impact on Personalization and Engagement

Job change data takes personalization to the next level. In today’s world, generic outreach just doesn’t cut it. Imagine learning that a contact has recently become the Head of Sales at a key account and has a proven track record with your platform. This insight allows you to craft a message that speaks directly to their new role and responsibilities.

Setting Up Job Change Tracking in HubSpot with KeepSync

Installing and Configuring KeepSync

Getting started with KeepSync is quick and straightforward - it takes about 5 minutes. Head over to the HubSpot App Marketplace and install KeepSync directly into your CRM. Since this is a native integration, all your data stays within HubSpot, avoiding the hassle of external data transfers.

During the setup process, you'll map your HubSpot contact properties to KeepSync's tracking fields. The key step? Selecting the property where you store LinkedIn URLs. This ensures the system can verify profiles, cutting down on false positives^[5]. You’ll also decide how KeepSync updates your data: either by replacing existing information or only filling in gaps to preserve any data you've already confirmed^[5].

KeepSync monitors over 30 data sources weekly - like company websites and press releases - with an impressive 94% accuracy rate in spotting job changes. This level of precision catches details that manual checks often miss. When choosing a provider, it helps to compare job change tools to see which fits your HubSpot setup best. Once integrated, you can specify which contacts to track closely.

Creating Target Contact Segments

After installation, the next step is identifying the high-value contacts you want to track customer job changes for. Use static lists in HubSpot to segment these contacts. Go to CRM > Lists, choose your list type, and set criteria based on contact or deal properties. For account-based marketing (ABM), focus on key groups like closed-lost decision makers, former champions, or contacts from competitor accounts.

For example, you might create a list titled "ABM Target - Former Champions - Q1 2026" by filtering for decision-makers tied to closed-won deals over the past two years. When these champions move to new companies, KeepSync will notify you right away. Considering that 36% of closed-lost deals can reignite when circumstances improve^[6], you should also create a segment for contacts from deals marked "Closed-Lost" due to timing or budget issues.

Configuring Real-Time Alerts and Enrichment

With your target segments in place, it’s time to set up notifications that prompt immediate action. Decide how you want to receive updates: as HubSpot Tasks for quick follow-ups or as Custom Object records for more advanced tracking and reporting^[5]. Tasks are automatically assigned to the contact owner with tailored titles and priorities, while Custom Objects let you log "Job Movements" with details like "Old Company", "New Job Title", and "Start Date"^[5].

To avoid being overwhelmed by alerts, enable ICP filtering. This ensures you only get notified about job changes that align with your Ideal Customer Profile, filtering out irrelevant updates^[5]. You can also connect KeepSync to Slack for instant updates or create HubSpot workflows that automatically enroll contacts into outreach sequences as soon as a job change is detected. Each alert includes enriched data like verified new emails (with a 97%+ deliverability rate), direct phone numbers, and updated company information. This saves your team time and lets them act immediately without needing extra research.

Using Job Change Data for ABM Campaigns

Building Automated Workflows for Outreach

Tapping into job change signals can elevate your account-based marketing (ABM) strategy by reaching prospects at just the right time. For instance, when a new executive steps into a role, they often oversee significant budgets within their first three months, making this an ideal window for engagement^[1]. By setting up automated workflows in HubSpot, you can immediately act on these signals. These workflows can enroll contacts in personalized email sequences that acknowledge their career move while referencing their previous company, creating a connection that feels genuine rather than generic.

Take it a step further by designing a workflow that triggers specific actions when a former champion transitions to a new role. This could include assigning a high-priority task, sending a Slack notification to your team, and enrolling the contact in a "First 100 Days" email sequence. Why prioritize these contacts? Because past buyers are five times more likely to convert into closed-won deals compared to cold leads^[1]. This makes them a much more valuable focus than standard prospecting.

You can also fine-tune these workflows to automatically update lifecycle stages and route contacts to the right teams. For example, promoted contacts might go to account management, while decision-makers from previously lost deals could be assigned to senior sales reps for higher-level conversations. Once your outreach is automated, make sure to track and analyze the results to keep improving your ABM efforts.

Monitoring and Analyzing Results

Once your automated outreach is in motion, it’s essential to monitor its impact. A custom HubSpot view can help you track performance by filtering contacts with recent job changes and segmenting them into categories like "Contacted", "Meeting Scheduled", "Opportunity Created", or "Closed-Won." This kind of visibility makes it easier to pinpoint which job changes are driving the most revenue. In fact, identifying job changes among your existing customers can boost pipeline generation by 10–50%^[1].

To keep everything on track, build a dashboard that highlights key metrics such as response rates to job change outreach, the average time from detection to first contact, and the pipeline value generated by these signals. Compare these metrics against your cold outreach efforts to measure your return on investment. Regularly reviewing these insights - ideally on a monthly basis - with your sales and marketing teams can help refine your strategy. This way, you can determine which job change scenarios demand immediate follow-up and which ones can be nurtured over time. Proactive adjustments like these ensure you’re making the most of these valuable signals.

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Choosing the Right KeepSync Plan for Your ABM Needs

Finding the right KeepSync plan depends on your contact volume and how advanced your account-based marketing (ABM) strategy is. If you're just starting out, the Starter plan is a great way to dip your toes in the water. It’s free and allows you to track up to 1,000 contacts with weekly monitoring, email alerts, and webhooks. This plan works well for testing with a small list of Tier 3 accounts or keeping tabs on former champions who’ve recently switched roles.

For teams looking to expand their ABM efforts, the Team plan is available at $149 per month. It supports up to 5,000 contacts and offers additional features like Slack alerts, API access, and priority support. This plan is ideal for a marketer managing segmented outreach for five to ten salespeople across multiple account tiers. If you need more than 5,000 contacts, extra contacts can be added for $0.02 each.

The Agency plan, priced at $399 per month, is tailored for agencies and larger organizations managing up to 20,000 contacts. This plan includes white-label functionality and a dedicated customer success manager. It’s designed for high-touch, fully customized campaigns targeting Tier 1 accounts. Additional contacts beyond the limit cost $0.015 each. If you’re looking to save in the long run, annual subscriptions are available - $1,490 for the Team plan and $3,990 for the Agency plan.

Plan Comparison Table

Plan	Price	Monthly Contacts	Best For	Key Features
Starter	$0/month	1,000	Small pilots and testing	Weekly monitoring, email alerts, webhooks, email support
Team	$149/month	5,000	Growing ABM efforts	Slack alerts, API access, priority support, $0.02/additional contact
Agency	$399/month	20,000	Agencies and enterprises	White label, dedicated CSM, $0.015/additional contact

These plans are designed to grow with your ABM strategy. When choosing the right fit, think about your account tiering approach. For instance, Tier 1 accounts often need high-touch, customized campaigns, while Tier 2 and Tier 3 accounts can benefit from segmented, lighter personalization. Keep in mind that the average B2B purchase involves 6.8 stakeholders ^[7], and tracking multiple contacts per account can boost closed sales by up to 20% ^[2]. To stay aligned with your goals, revisit your target account list every 90 days to adjust your plan as your ABM program develops.

Conclusion

Tracking job changes transforms career shifts into revenue-generating opportunities. By combining KeepSync's automated monitoring with HubSpot's workflow tools, you can create a system that identifies warm leads precisely when they’re most open to engaging. Consider this: past buyers are 5x more likely to convert, and new executives typically allocate the bulk of their budgets within their first three months on the job.

Automation and strategic filtering take these benefits even further, boosting your account-based marketing (ABM) efficiency. Relying on manual LinkedIn checks just doesn’t scale and often leads to missed opportunities. With KeepSync delivering 94% accuracy from over 30 data sources, your sales team can focus on high-conversion opportunities without the risk of poor data quality derailing your ABM strategy.

Each year, around 30% of the corporate workforce changes jobs, meaning a significant portion of your CRM data becomes outdated without a tracking system. But here’s the silver lining: 89% of previous customers won’t return on their own when they move to a new role ^[1]. However, acting on job change signals can increase pipeline generation by 10–50% ^[1]. Whether you’re reconnecting with former champions at their new companies or building relationships with their successors, timely outreach based on these signals delivers real results.

Focus on the contacts that matter most: former champions, closed-lost deals, and key decision-makers at your target accounts. Use automated workflows to trigger personalized outreach within days of a job change. Why? Because the first 100 days in a new role are critical. Reaching out during this window with tailored messaging can significantly improve your conversion rates and shorten sales cycles. This approach aligns seamlessly with the ABM principles discussed throughout this guide.

FAQs

How can job change tracking in HubSpot improve account-based marketing (ABM)?

Job change tracking in HubSpot is a game-changer for account-based marketing (ABM) teams. It provides real-time updates whenever key contacts switch roles or move to different companies. This keeps your CRM data up-to-date, allowing you to quickly identify new decision-makers or champions within your target accounts.

With this feature, you can take a proactive approach by customizing outreach efforts, setting up automated workflows, and addressing challenges like potential renewal risks. On the flip side, it also opens doors to fresh opportunities - whether that’s tapping into new pipelines or driving growth by connecting with contacts in their new positions. This level of personalization enhances your ABM strategy and helps foster stronger engagement across the board.

How do I set up KeepSync to track job changes in HubSpot?

To get KeepSync up and running for tracking job changes in HubSpot, start by cleaning up your CRM data. Double-check that fields like Job Title, Company Name, and Email are accurate and up to date. This ensures you’re working with reliable information. Then, create custom properties in HubSpot, such as "Previous Company" or "Job Change Date", to store both historical and updated role details.

Once your data is ready, integrate KeepSync with HubSpot. This allows you to pull real-time updates from external sources directly into your custom properties. Next, set up workflows in HubSpot to monitor changes. These workflows can compare current values with newly synced data and trigger actions like sending internal alerts or assigning contacts to specific sales reps.

To stay organized and proactive, create dynamic lists or saved views in HubSpot. These tools make it easy to identify and engage with contacts who’ve recently changed roles, helping you stay ahead in your account-based marketing efforts.

How can HubSpot workflows help you engage with contacts who have changed jobs?

HubSpot workflows make it easier to stay connected with contacts who’ve recently changed jobs by automating key follow-up actions. For example, when a job change is detected - like an update to their job title, company name, or email address - the workflow can instantly alert the right team member, ensuring a quick and timely response.

These workflows also let you enroll the contact in a tailored email sequence. This could include congratulating them on their new role and sharing resources that align with their updated position. On top of that, you can update ownership details or even create new company records, keeping your account-based marketing (ABM) strategies precise and up-to-date. By automating these processes, you can transform job changes into meaningful touchpoints that drive stronger connections and open doors for new business opportunities.

Related Blog Posts

• Job Change Tracking for HubSpot: Why Champify Users Are Switching
• How to Track When Your Customers Change Jobs (Without Manual LinkedIn Stalking)
• How to Monitor Customer Job Changes and Turn Them Into Pipeline
• How to Use Job Change Tracking in HubSpot for B2B SaaS Companies